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moderationskarten
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Great403.61avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good€3.96–€30.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.07avg listing price — sweet spot $15–$100
Market size
Okay€169K€169K/yr · 154K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.1%90-day search growth — must beat 0% to launch