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Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Review moat
Good787.42avg incumbent reviews — the moat a new listing must climb
Avg price
Good€125.34avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Returns
Bad5.4%return rate — above 5% kills the launch gate
Price range
Bad€40.87–€376.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Market size
Bad€30K€30K/yr · 143K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale