52
malstifte
Worth a lookShows low returns (0.6%), but soft demand (-40.5% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great€15.60avg listing price — sweet spot $15–$100
Price range
Good€2.34–€37.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,791.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad€61K€61K/yr · 121K searches
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand