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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great€1.3M€1.3M/yr · 1.7M searches
Competition
Great35%top-5 click share — an open shelf
Avg price
Good€119.24avg listing price — sweet spot $15–$100
Review moat
Okay1,764.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.7%return rate — above 5% kills the launch gate
Price range
Bad€39.19–€459.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price