50
lesezeichen
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($3.61–$11.88) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Good1,138.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay€215K€215K/yr · 2.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Avg price
Bad€6.23avg listing price — sweet spot $15–$100
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Price range
Bad€3.61–€11.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand