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Skip itSoft demand (-56.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great210.38avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€7.12avg listing price — sweet spot $15–$100
Market size
Bad€56K€56K/yr · 95K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad€1.98–€16.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-56.4%90-day search growth — must beat 0% to launch