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klemmmappe a4
Worth a lookShows low returns (1.0%), but soft demand (-13.6% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Review moat
Good522.98avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.64avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€1.02–€23.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€97K€97K/yr · 163K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch