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klebepunkte
Skip itPrices mostly outside the sweet spot ($1.56–$7.77) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Good873.21avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay€122K€122K/yr · 257K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Avg price
Bad€4.76avg listing price — sweet spot $15–$100
Price range
Bad€1.56–€7.77cheapest to priciest tracked listing — scored on the share inside $15–$100