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karteikarten box a6
Worth a lookShows low returns (1.0%), but soft demand (-33.4% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good811.98avg incumbent reviews — the moat a new listing must climb
Avg price
Good€11.94avg listing price — sweet spot $15–$100
Price range
Okay€2.60–€23.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€67K€67K/yr · 184K searches
Growth
Bad-33.4%90-day search growth — must beat 0% to launch