36
kalender 2026 a3
Skip itSoft demand (-83.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great208avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€5.93avg listing price — sweet spot $15–$100
Market size
Bad€26K€26K/yr · 105K searches
Growth
Bad-83.0%90-day search growth — must beat 0% to launch
Price range
Bad€3.00–€10.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier