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kalender 2025 buchkalender
Skip itSoft demand (-55.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great101.43avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad€4.93avg listing price — sweet spot $15–$100
Competition
Bad94%top-5 click share — a locked-up shelf
Market size
Bad€14K€14K/yr · 62K searches
Growth
Bad-55.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€2.65–€7.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier