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kalender 2025 a3
Skip itSoft demand (-73.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great235.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad€5.93avg listing price — sweet spot $15–$100
Market size
Bad€3K€3K/yr · 16K searches
Growth
Bad-73.7%90-day search growth — must beat 0% to launch
Price range
Bad€3.00–€10.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier