50
kalender 2025 2026 a4
Worth a lookShows low returns (1.0%), but soft demand (-72.1% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great336.09avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good€13.73avg listing price — sweet spot $15–$100
Price range
Okay€1.26–€27.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay€162K€162K/yr · 316K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-72.1%90-day search growth — must beat 0% to launch