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kalender 2024 a4
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good504.59avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.03avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay€4.13–€24.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Market size
Bad€9K€9K/yr · 30K searches