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haushaltsplan
Skip itSoft demand (-40.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great343.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€5.38–€26.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.50avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€27K€27K/yr · 144K searches
Growth
Bad-40.8%90-day search growth — must beat 0% to launch