55
hausaufgabenheft
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+105.1%90-day search growth — must beat 0% to launch
Competition
Great27%top-5 click share — an open shelf
Review moat
Great287.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay€188K€188K/yr · 1.4M searches
Price range
Okay€2.43–€20.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€5.90avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand