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57

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Worth a look

Shows searches that convert (10.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 51Conversion 87Competition 55Returns 86Price range 0Avg price 24Brand share 77Review moat 87Quality gap 50

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great267.36

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 6% kills the launch gate

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Good+21.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay€205K

€205K/yr · 236K searches

Avg price

Bad€8.63

avg listing price — sweet spot $15–$100

Price range

Bad€4.27–€13.43

cheapest to priciest tracked listing — scored on the share inside $15–$100