54
geburtstagskarte 50
Worth a lookShows low returns (0.5%), but pricing outside the sweet spot ($6.59 avg) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great424.44avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Okay€2.89–€25.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€119K€119K/yr · 334K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad€6.59avg listing price — sweet spot $15–$100