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friends merchandise
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great€18.39avg listing price — sweet spot $15–$100
Price range
Great€3.83–€112.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,256avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Market size
Bad€34K€34K/yr · 886K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale