38
fotokalender 2023 zum selbstgestalten
Skip itSoft demand (-41.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great216.89avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.33–€22.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.17avg listing price — sweet spot $15–$100
Market size
Bad€26K€26K/yr · 99K searches
Growth
Bad-41.3%90-day search growth — must beat 0% to launch