20
filofax a5 einlagen 2025
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Good714.25avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€7.88avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad€3K€3K/yr · 8K searches
Growth
Bad-49.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€6.64–€8.77cheapest to priciest tracked listing — scored on the share inside $15–$100