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familienkalender 2026 7 spalten
Skip itSoft demand (-91.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible62.67avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Okay€9.93avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad€36K€36K/yr · 29K searches
Growth
Bad-91.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€9.23–€10.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier