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familienkalender 2026 3 spalten
Skip itSoft demand (-84.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great451.76avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay€172K€172K/yr · 336K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.44avg listing price — sweet spot $15–$100
Growth
Bad-84.4%90-day search growth — must beat 0% to launch
Price range
Bad€5.05–€12.14cheapest to priciest tracked listing — scored on the share inside $15–$100