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einpflanzbarer kalender 2024

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Soft demand (-55.5% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 53Competition 21Returns 91Price range 55Avg price 74Brand share 31Review moat 82Quality gap 47

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great350.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€14.88

avg listing price — sweet spot $15–$100

Price range

Good€6.67–€25.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad€11K

€11K/yr · 17K searches

Growth

Bad-55.5%

90-day search growth — must beat 0% to launch

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