48
dokumentenmappe a4 leder
Skip itSoft demand (-33.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€56.84avg listing price — sweet spot $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good570.23avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€10.96–€275.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€77K€77K/yr · 137K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Signals High Price