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Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible28.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great495.55avg incumbent reviews — the moat a new listing must climb
Market size
Good€576K€576K/yr · 197K searches
Price range
Okay€2.30–€24.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.22avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-22.8%90-day search growth — must beat 0% to launch