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Skip itSoft demand (-23.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible23.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Good€284K€284K/yr · 128K searches
Review moat
Okay1,684.36avg incumbent reviews — the moat a new listing must climb
Price range
Okay€2.38–€24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.65avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-23.5%90-day search growth — must beat 0% to launch