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briefumschläge c6
Skip itSoft demand (-14.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Good967.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay€0.79–€25.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€150K€150K/yr · 194K searches
Avg price
Okay€8.82avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.3%90-day search growth — must beat 0% to launch