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briefumschläge a4 mit fenster
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible24.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great271.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.29avg listing price — sweet spot $15–$100
Market size
Okay€164K€164K/yr · 50K searches
Price range
Okay€2.14–€21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.0%90-day search growth — must beat 0% to launch