51
brieföffner
Worth a lookShows low returns (0.3%), but soft demand (-37.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great420.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good€2.23–€31.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay€112K€112K/yr · 205K searches
Avg price
Bad€8.03avg listing price — sweet spot $15–$100
Growth
Bad-37.2%90-day search growth — must beat 0% to launch