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book journal
Skip itSoft demand (-51.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great296.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.36avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad€6.07–€17.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€24K€24K/yr · 206K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-51.2%90-day search growth — must beat 0% to launch