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bibel marker
Skip itSoft demand (-20.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,621.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay€3.68–€19.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.25avg listing price — sweet spot $15–$100
Market size
Bad€78K€78K/yr · 155K searches
Growth
Bad-20.3%90-day search growth — must beat 0% to launch