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bastelkalender 2024
Skip itSoft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great210.07avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.33–€22.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.10avg listing price — sweet spot $15–$100
Market size
Bad€28K€28K/yr · 101K searches
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand