32
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Skip itSoft demand (-88.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible94.4avg incumbent reviews — the moat a new listing must climb
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Avg price
Bad€6.80avg listing price — sweet spot $15–$100
Market size
Bad€66K€66K/yr · 377K searches
Growth
Bad-88.4%90-day search growth — must beat 0% to launch
Price range
Bad€3.18–€12.70cheapest to priciest tracked listing — scored on the share inside $15–$100