54
90 geburtstag
Worth a lookShows low returns (0.7%), but soft demand (-13.4% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Great434.16avg incumbent reviews — the moat a new listing must climb
Price range
Good€2.91–€46.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.30avg listing price — sweet spot $15–$100
Market size
Bad€89K€89K/yr · 333K searches
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand