45
schminklicht
Skip itSoft demand (-43.4% this quarter) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great€15.01avg listing price — sweet spot $15–$100
Review moat
Good716.96avg incumbent reviews — the moat a new listing must climb
Price range
Good€6.57–€31.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Okay€109K€109K/yr · 341K searches
Growth
Bad-43.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand