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nachtlicht mit bewegungsmelder akku
Skip itSoft demand (-46.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Avg price
Good€13.03avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay€8.17–€20.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,357.81avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€58K€58K/yr · 70K searches
Growth
Bad-46.0%90-day search growth — must beat 0% to launch