Skip to content
35

mystery box figuren

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 22Conversion 12Competition 23Returns 82Price range 81Avg price 83Brand share 4Review moat 92Quality gap 28

Review moat

Great169.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€18.09

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great€9.18–€42.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Market size

Bad€69K

€69K/yr · 395K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Search terms