29
lightswing
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great210.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great€100.16avg listing price — sweet spot $15–$100
Price range
Good€23.48–€146.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad€36K€36K/yr · 32K searches
Growth
Bad-54.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price