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light box
Skip itSoft demand (-31.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€34.23avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay€5.94–€274.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,902.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad€78K€78K/yr · 101K searches
Growth
Bad-31.7%90-day search growth — must beat 0% to launch