35
lichtervorhang 3x2m
Skip itSoft demand (-74.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good728.86avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.80avg listing price — sweet spot $15–$100
Price range
Okay€6.45–€21.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad€34K€34K/yr · 44K searches
Growth
Bad-74.2%90-day search growth — must beat 0% to launch