30
lichtervorhang 2x2m
Skip itSoft demand (-70.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Good615.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.17avg listing price — sweet spot $15–$100
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad€35K€35K/yr · 81K searches
Price range
Bad€6.10–€15.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-70.2%90-day search growth — must beat 0% to launch
Signals High Returns