33
lichtervorhang 1m
Skip itSoft demand (-69.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good910.47avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.82avg listing price — sweet spot $15–$100
Returns
Bad6.9%return rate — above 5% kills the launch gate
Price range
Bad€6.92–€16.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€34K€34K/yr · 95K searches
Growth
Bad-69.2%90-day search growth — must beat 0% to launch