25
lichterkette kerzen weihnachtsbaum
Skip itSoft demand (-74.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€16.24avg listing price — sweet spot $15–$100
Review moat
Good797.5avg incumbent reviews — the moat a new listing must climb
Price range
Good€8.04–€25.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad€46K€46K/yr · 97K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-74.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns