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Skip itSoft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€15.64avg listing price — sweet spot $15–$100
Price range
Good€6.18–€27.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,039avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€13K€13K/yr · 101K searches
Growth
Bad-50.0%90-day search growth — must beat 0% to launch