44
lego beleuchtung
Skip itSoft demand (-50.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible96.68avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€7.07–€30.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.60avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€28K€28K/yr · 120K searches
Growth
Bad-50.5%90-day search growth — must beat 0% to launch