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Skip itSoft demand (-48.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good583.67avg incumbent reviews — the moat a new listing must climb
Price range
Good€6.23–€34.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.96avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay€139K€139K/yr · 184K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-48.0%90-day search growth — must beat 0% to launch