40
led strip 6m
Skip itSoft demand (-45.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€17.52avg listing price — sweet spot $15–$100
Price range
Great€7.76–€40.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,467.21avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Bad€29K€29K/yr · 39K searches
Growth
Bad-45.5%90-day search growth — must beat 0% to launch