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Skip itSoft demand (-61.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good569.51avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€13.83avg listing price — sweet spot $15–$100
Price range
Good€5.69–€30.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€208K€208K/yr · 691K searches
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.7%90-day search growth — must beat 0% to launch