48
led spot
Skip itSoft demand (-34.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€30.01avg listing price — sweet spot $15–$100
Price range
Great€9.60–€63.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good€454K€454K/yr · 1.5M searches
Review moat
Good1,438.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.1%90-day search growth — must beat 0% to launch